Work with Nsight to get the most from Adobe Analytics
Adobe Analytics is one of the most powerful tools to collect, analyze, and report insights on customer behavior, conversion rates, and the effectiveness of marketing campaigns. Track every customer touchpoint so all the interactions are covered to make a well-rounded decision, and measure interactions over social media, emails, chat, e-commerce portal, and voice calls.
Nsight is a leading and trusted Adobe Analytics implementation partner. We help our clients retain customers, increase conversion rates, and make decisions based on a clear understanding of their customers and behavior. As one of the best-known platforms for digital intelligence, Nsight has a skilled team of Adobe-certified consultants and specialists to offer comprehensive services and capabilities across the Adobe Experience Cloud.
Unlock your Most Valuable Business Accounts and Customers
Why consider Nsight for Adobe Analytics?
Most organizations are racing to provide personalized and unique customer experiences. However, not all can access customers’ behavior, transactions, or intentions to improve their engagement, retention, and loyalty. Every interaction is limited to a 360-degree view of customers, and businesses end up giving their customers an experience that needs more understanding, transparency, and personalization.
Adobe Analytics is a robust data-driven CX platform enabling our clients to use deep customer data analysis. The platform allows for a strong foundation combining every critical aspect, business, and technical modularity for personalized customer interactions based on trust, quick time to value, and governance.
Nsight supports clients across industries and different business sizes to leverage Adobe Analytics, an end-to-end data-driven customer platform. We empower clients to make real-time decisions and personalize with a wholly transformed CX.
Strong Adobe Leaders
Strong Adobe Leaders Nsight has a team of seasoned digital leaders specializing in delivering total value to implement data-driven customer data platforms. Use the experience of our team and expertise in Adobe Experience Cloud to orchestrate elevated customer experience.
Sector Expertise
Sector Expertise We understand that technology is not one-size-fits-all, which is where our deep knowledge of every industry sector helps to achieve our client's objectives. Our team offers a combination of the best tools and technologies to address our client's unique challenges. Check our expertise in the entire technology stack. 
Seamless Integration with other
Platforms and Tools
Seamless Integration with other Platforms and Tools A business needs more than one platform and tool to reach its goals. We help clients maximize the benefits of Adobe Analytics and enable seamless integration with other CRM systems, digital marketing automation software, apps, and plugins available on Adobe Exchange. 
End-to-end Adobe Services
End-to-end Adobe Services Our clients rely on our comprehensive services to understand their journeys and drive insightful customer experiences. We offer consulting, integration, reporting and optimization, implementation, and migration services. Our team also helps train the end users to understand and leverage the product. 
Certified Adobe Analytics Consultants
Certified Adobe Analytics Consultants We have a skilled team of Adobe Analytics implementation experts and consultants to build a single view of your customers with predictive, solid, and intelligent capabilities. Our team has in-depth knowledge of creating a cross-channel and data-driven experience for your customers. 
What is Nsight’s Adobe Analytics Expertise?
Adobe Analytics is one of the best-known analytics tools with customization capability available. It offers advanced segmentation, real-time data visualizations, and effective campaign management. Powered with Artificial Intelligence (AI) and Machine Learning (ML), the powerful platform helps drive data insights that enable businesses to make informed decisions.
Nsight helps you maximize actionable data across different channels, including marketing, sales, commerce, and service. We enable improved customer acquisition, retention, and engagement taking full advantage of interconnected data across different interactions, including web, mobile, video, social, and others. Our services help organizations go beyond the customer-data platform to drive actionable insights and give personalized and immersive customer experiences.
Advanced Segmentation
Advanced Segmentation
Create advanced customer segments based on different criteria to identify high-value customers and orchestrate digital campaigns to target those customers. Tailored marketing efforts on the most valuable segments will yield better results than generic campaigns.
Marketing Attribution
Marketing Attribution
Identify the most effective marketing channels and campaigns that drive value, optimize marketing strategy, and generate a higher ROI. Consider different attribution facts like first touch (first touchpoint of the customer), last-touch (last touchpoint of the customer), linear (distributes credit evenly across all touchpoints), time-decay (gives more credit to touchpoints closer to conversion), and custom attribution models built on specific needs and goals.
Data Visualization
Data Visualization
Adobe Analytics provides a range of data visualization options in charts, tables, and graphs to enable users to access data more intuitively.
Customizable Dashboards
Customizable Dashboards
Display the most critical metrics and KPIs with custom dashboards to meet the needs of individual users. Experience improved visibility, faster and more accurate decision-making, and better alignment between your sales and marketing functions.
Real-time Analytics
Real-time Analytics
Monitor web and app traffic in real-time to track customer behavior and respond to changing trends quickly. Businesses can measure the effectiveness of marketing campaigns and make changes as the campaigns happen to ensure improved results from the efforts.
Real-time Analytics
Monitor web and app traffic in real-time to track customer behavior and respond to changing trends quickly. Businesses can measure the effectiveness of marketing campaigns and make changes as the campaigns happen to ensure improved results from the efforts.
Customizable Dashboards
Display the most critical metrics and KPIs with custom dashboards to meet the needs of individual users. Experience improved visibility, faster and more accurate decision-making, and better alignment between your sales and marketing functions.
Advanced Segmentation
Create advanced customer segments based on different criteria to identify high-value customers and orchestrate digital campaigns to target those customers. Tailored marketing efforts on the most valuable segments will yield better results than generic campaigns.
Marketing Attribution
Identify the most effective marketing channels and campaigns that drive value, optimize marketing strategy, and generate a higher ROI. Consider different attribution facts like first touch (first touchpoint of the customer), last-touch (last touchpoint of the customer), linear (distributes credit evenly across all touchpoints), time-decay (gives more credit to touchpoints closer to conversion), and custom attribution models built on specific needs and goals.
Data Visualization
Adobe Analytics provides a range of data visualization options in charts, tables, and graphs to enable users to access data more intuitively.
Frequently Asked Questions (FAQs)
To collect data on user behavior, Adobe Analytics employs tracking code referred to as JavaScript tags, which integrate into websites or mobile applications. This code records user interactions like page views, clicks, and conversions.
Adobe Analytics is popular as it offers advanced features, a user-friendly interface, easy integration with other Adobe products, and enhanced customer service. It is highly scalable, which makes it suitable for businesses of all sizes, from small startups to large enterprises.
Adobe Analytics offers CX analytics like journey analysis (gives users the ability to visualize customer journey), customer segmentation (allows advanced segmentation based on different criteria), personalization (integrates with Adobe Target to create a personalized experience for individual customers), and real-time analytics (provides real-time data and insights).
Adobe Analytics will enhance the focus on Artificial Intelligence (AI) and Machine Learning (ML) to heighten data-driven decision-making capabilities. It will expand CX analytics capabilities for greater integration with other Adobe products and improve data privacy and security focus.
The leading web analytics tools offer a customer data platform or CDP known as Adobe Experience Cloud. It helps businesses unify and consolidate data from various sources for a singular view of each customer. It enhances the understanding to deliver a personalized experience across multiple channels and touchpoints.
Adobe Analytics offers omnichannel analytics capabilities, which allow businesses to understand and optimize customer experiences across multiple channels and touchpoints. With omnichannel analytics, businesses can gain a holistic view of the customer journey, no matter the touchpoint their customers interact with their brand.
Adobe Analytics integrates with other products in the Adobe Experience Cloud, such as Adobe Target and Adobe Campaign, allowing businesses to create personalized experiences and execute targeted marketing campaigns. It integrates with popular content management systems like Adobe Experience Manager, WordPress, and Drupal.
Adobe Analytics workflow provides a comprehensive framework for businesses to collect, analyze, and act on customer data, enabling data-driven decision-making and improved business outcomes. It allows data collection, processing, analysis, and actionable insights, fostering continuous improvement to optimize performance.
Transform your Business with Actionable Adobe Analytics
Nsight is an Adobe Bronze Partner with a high level of proficiency in the entire range of Adobe Experience Cloud products. With a team of certified Adobe consultants and experts, Nsight combines experience and expertise to deliver excellence on Adobe engagements. Nsight has a proven track record of delivering successful customer implementations and ensuring incredible customer experiences and competitive advantage to clients.
